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Smart Pinterest Content & SEO Delivers Leads

Pinterest is a visual search media site with a very special way of incorporating SEO. When you do SEO and content development the right way on Pinterest, you attract an active audience of viewers and Pinners interested and ready to buy. It is rapidly becoming the first place ecommerce stores and bloggers need to check out for traffic.

I feel like I should repeat this a few times whenever I write a post or share a video. It is amazing how many people have an outdated view of what Pinterest is and what it can do.

I shared a number of ways Pinterest has updated its algorithm and other areas in my last post. This one adds to that post with a more focused look at how to get the best SEO results from your keywords and other content strategically.

Optimize Your Pinterest Profile

Pinterest introduced new profiles for everyone using the platform. Let’s break down he actions steps you need to take to update and optimize for growth.

Description

The description is now shown in larger font, separate from the website URL and location. Since this element is now given more focus, it’s important to use it to clearly communicate what viewers can expect to see from your brand and products on Pinterest.

When writing your profile description:

  • Use clear and simple language
  • Use keywords people will actively use to find your content
  • Provide value to your audience in your writing

Have someone read and review your profile description. Do they understand what you’re offering or trying to communicate to your audience?

Profile Image

Do you have a sharp looking business logo? How about a professional headshot you use for your bio or presentations? Use one of these for your profile image.

The goal is to have your profile image mirror the identity of your business; something easily recognizable. Avoid using product images your audience doesn’t understand or desire.

When you upload an image (to your website or your Pinterest account), avoid keeping the standard file name. It’s so much better to change it to something relevant with some keywords in it.

Optimizing your images this way helps with overall SEO and increases the odds of you showing up in Google Images.

Cover Image

Cover images are now made up of a collage of your pins by default. You’ll be able to choose the latest pins from a specific board or the latest pins from your whole account. When deciding which option to choose, keep in mind the profile cover image is the first thing viewers see.

Keyword Research

The easiest way to do keyword research is to utilize Pinterest itself. Search terms that are aimed at your audience and industry and conduct a search on Pinterest. Once you start typing, the site will begin to auto-suggest terms to help you narrow or consider options for your search.

Look to include the best of them for your audience in your pin descriptions, board titles, image text and profile.

When establishing your keyword list, keep in mind the competition for some words will be high (e.g. photography and facial moisturizer.) Shorter keywords in general will also have more competition. You will likely rank higher if you are able to select long-tail keywords.

Use Keyword Rich Descriptions

Write a description after uploading a pin or re-pinning. Make certain it is interesting, include one or more of your researched keywords and add a few hashtags so Pinterest users will see all the pins that share that same hashtag.

Pinterest has found pins with hashtags get more distribution, especially on the the first day they are pinned.

Here is an example of an effective pin description:

Looking for the best home décor upgrades for your home? These wonderful wall design upgrade options will make it the most pleasing room in the house: #LightUpYourLife #LivingRoomCurtains #PicturePerfectWalls

Optimize Your Boards

Optimize your boards with intelligent keywords so they can be found in the search bar. Implement keywords in the title of your board as well as the descriptions. These steps will help you effectively create a better navigational flow, providing viewers exactly what they were searching for.

Organize Your Boards

Make it as easy as possible for your followers to keep track of you. Organize your Pinterest boards so it’s effortless to find your content. You can move pins in bulk from one board to another, delete pins, move boards around and change your board cover image.

While you organize your boards, pay attention to making them look better, which will help motivate people to follow you.

It’s All in the Pin

You can’t just upload any old graphic to Pinterest and throw it into the mix. There are many steps to take in order to get your Pins noticed and drive leads to your website.

Optimize Pin Size

Not only will you need high-quality and creative images, you’ll also need to know the proper dimensions for your Pins. You’ll find a wide range of pin sizes throughout Pinterest, but the site prefers 600x900px for pins - or  at least a 2:3 ratio.

If you’ve been a long-time Pinner, you might have seen large pins stretching down the feed, but Pinterest is not going to reward Pins that deviate too far from the ideal size. The smart feed will actively display pins that fit a 2:3 ratio and tell a story, encouraging pinners to click through to find captivating content.

Text Matters

Pinterest reads and recognizes your text more than you imagine. Add overlay text on images to encourage clicks, saves and shares when it makes sense to do so.

When adding text overlays, you’ll want to:

  • Select simple typefaces
  • Use only a few words that entice people to click
  • Make important words easy to read
  • Place text over a clean background

Test the legibility of your images on mobile before you publish, since a majority of Pinterest users are on mobile devices.

Pinterest Image Colors

Pins with a few dominant colors get more repins than pins with one single dominant color. It’s important to not get carried away though – you can turn off viewers if it is too harsh or complex.

Choose photos that have a bright color and a lot of contrast. When selecting a photo for your pin, keep the image upbeat and relevant to your website and audience.

Pin Often

Show Pinterest you are an engaged user by pinning, liking, commenting and interacting daily. Based on data by Social Report, it’s best to pin 3 or more times per day to get optimal results.

This may sound like a lot but remember not all the content needs to be yours. Repinning popular content from reputable sources also builds engagement and improves your marketing positioning.

Use social media management tools to help you post on a regular basis. Tailwind is a scheduling tool specifically designed for Pinterest (and also on Instagram).

Tailwind allows you to:

  • Schedule pins at optimal times (which means more screen time, more repins, and more business)
  • Upload several images quickly
  • Measure and analyze how your pins are performing
  • Reach new audiences by having hashtags suggested to you by the Hashtag Finder

Click here to learn more about Tailwind or to sign up and get in the game right away. *affiliate link.

Measuring Success

You’ll want to track key metrics of how people interact with your brand on Pinterest. You need good data to successfully refine and improve your Pinterest marketing efforts and make a stronger connection your customers.

Use Pinterest Business Tools

You have a free Pinterest business account, right? If not, get that done right away. It’s easy to do and Pinterest walks you through the step-by-step process. You can get Pinterest business tools such as Pinterest Analytics, Rich Pins, and helpful add-ons for your website like save buttons, widget builders, and tags.

A Pinterest tag is a piece of code you place in the back end of your website to track visitors and the actions they take after viewing a promoted pin. With the information you collect, you’ll be able to measure return on advertising spent and craft niche audiences to target with your promoted pins.

Pinterest Analytics

This tool allows business account Pinners to see what pins and boards get the most likes, repins, and comments. You’ll be able to easily gather data about your audience, such as their gender, where they live, what topics and businesses they are most interested in, and how they save your content.

Google Analytics

Google Analytics can help you dive deeper and better understand your customers’ interests. It shows you the traffic you are getting from your pins that were saved by others. You can’t get this information from Pinterest Analytics. Google Analytics help you understand how much traffic your pins are driving.

User Engagement Metrics

Your Pinterest for Business profile will show how engaged users are with your content. You’ll be able to see a stats icon on each pin. This gives you a snippet of that pin’s total engagements, including how many times your pin has appeared on Pinterest and the number of clicks and saves it earned.

This will make it easy for you to see which pins are successful, so you can create better pins in the future! If you’re looking to improve your metrics and increase your number of views, get out there and promote your pins!

Happy Pinning.

Pinterest Updates and SEO 2019

You probably already know Pinterest is not a typical social media site.

In fact, it is a visual search engine and a powerful tool for reaching prospects ready to purchase when they find what they want.

Pinterest offers over 250 million active users looking for inspiration, fresh ideas and answers to their problems each month. But online traffic isn’t the only consideration for hopping on the Pinterest bandwagon. It’s also excellent for business.

Pinterest users are ready to buy and their shopping carts ring up at $58.95 on average. That’s more money than people spend from Facebook or Twitter.

Pinterest also represents a huge opportunity to overcome your competition, as many online businesses don’t understand Pinterest or use it effectively. 

Leveraging Pinterest SEO and other capabilities to the fullest can provide you with substantial amount of free traffic to your site. This is traffic that is ready to buy.

Before diving into the details of perfecting Pinterest SEO, it’s important to understand some of the basics about how the platform works:

The Pinterest Algorithm

Like other search engines, Pinterest has its own search algorithm called the “Smart Feed”.

This algorithm allows you to see the best pins for your specific search phrase. So instead of seeing the newest pins first, you’ll see the best pins first.

The algorithm determines the quality of the pin, rates the pin, assigns interests, and places the content in front of people who are looking for it.

New Ways to Be Found on Pinterest in 2019

The Pinterest algorithm has been tweaked and updated over the past year and there are now several aspects involved in being found on Pinterest:

·       The Following Tab

·       Hashtag Feed

·       The Home/Smart Feed

·       Search

The Following Tab:  

Have you ever wished you could just see content from people you follow? Pinterest has made that possible now. Pinterest started rolling out the following tab in 2018, which only shows content from people you’re following.

Hashtags on Pinterest:

Hashtags are relatively new to Pinterest, and the way you get your content into a relevant hashtag feed is easy – just use hashtags relevant to your content and audience.

The hashtag feed is ordered by freshness, so adding hashtags to old pins won’t have any effect. Simply add hashtags to new pins from today going forward.

The Pinterest Home/Smart Feed: 

The “Smart Feed” is the primary algorithm Pinterest uses to determine what a user sees in their Pinterest home feed. Here are the basic elements:

Pinterest wants to show you a mix of content you care about. Content they believe is good. The kind of content that will have you clicking and coming back again and again.

Pins used to be seen in real-time, however, that’s not the case anymore. Pins are shown as “best first” rather than “newest first.”

Pinterest’s Smart Feed is responsible for prioritizing and scoring pins based on their quality, with overall quality being determined by their algorithm.

Here’s a fun thing to factor in when Pinning: Your first five pins of the day (starting at UTC midnight) are prioritized for distribution in the following feed. The old way of just having the newest Pin up first has been phased out.

There are three different content pools of content that your home feed is drawn from:

·       Saved pins from users you’re following

·       Related pins

·       Pins from your interests

Pinterest chooses pins from each of these three pools to display in your Smart Feed.

How the Pinterest Search Algorithm Works

To be honest, only Pinterest knows how they decide which pins to choose and how they select them. Like any search engine algorithm, Pinterest’s algorithms are complex and hidden safely behind a secure server and a small number of trusted employees.

However, there are 4 main factors which are known to influence how your pins show up on Pinterest:

Domain Quality

Domain quality is Pinterest’s idea of the quality of your website.

Pinterest can see how popular pins from your website are and it learns whether your site is a source of high-quality content over time.

Pin Quality

Pinterest views a pin as “high-quality” if a lot of people share, click through, save, add a photo or comment on your pin.

It’s especially important that your followers are engaged with your pins. Pinterest recently updated their Best Practices Guide to say:

“We distribute your content to your followers first to figure out what’s resonating. From there, we distribute your best performing Pins to other people who are looking for ideas like yours.”

Pinner Quality

Pinner quality is Pinterest’s estimation of you as a content curator. Does Pinterest trust you to curate the best and the most relevant content?

Pinner quality is largely based on how well your content is received.

·       Do you receive a lot of saves and comments?

·       Do you pin content that Pinterest already rates as high quality?

·       Are you an active Pinterest user?

·       How often do you pin?

Keyword Relevance

Let’s say you are doing well in proving to Pinterest that you understand how they gauge your quality and authority. Good on you. Here’s the missing element: They won’t show your pins to their users unless they think your pins are relevant to them.

Relevance is how closely your pins fit your audience’s overall interests, specific searches, and recent search history.

If you know much about SEO, you’ll know that the way a search engine knows what your content is about is with keywords. Just like on Google, keywords influence what appears in searches on Pinterest.

While domain quality, pin quality and pinner quality tell Pinterest how important your pins are, keywords tell Pinterest what your pins are about. Consistent use of your top keywords in your profile, boards, pin descriptions, test overlays on images, blog posts, buyable pins and hashtags.

Once you understand how to optimize each of these four factors, you’ll be well on your way to driving consistent traffic with Pinterest.

This is a huge subject with a number of details to focus on. I’ll do a deep dive into them in a new post soon. Keep your eyes open.

Pin with a Purpose

In closing this post, it is good to share the overview that long-term success on Pinterest revolves around core principles about Pinning with a purpose and following these key steps:

·       Define your ideal customer

·       Know what your customer wants

·       Bring your personality to the table

·       Offer information of value to your customer

·       Know where Pinterest fits in your overall marketing strategy

Marketing on Pinterest can be fun, but it can only boost your bottom line when you know how it works and put in the time. Don’t hesitate to use this post and others on this site to help keep you on track.

Happy Pinning.

Pinterest Beats Facebook Ads for Ecommerce Lead Generation

Your ability to create an effective sales funnel is what determines the life or death of your business. It is the foundation of what attracts and converts new customers and keeps them coming back.

While there are many ways to try to capture leads for your ecommerce store sales funnel, Pinterest offers strategic benefits that can’t be matched this year.

The sales power for ecommerce stores that comes from the combination of keyword search, viral sharing and striking visuals found on Pinterest can’t be beat. The increasing cost and lack of targeting with Facebook ads and the time commitment required for most social media makes them less than ideal.  

CLICK TO READ NEXT: ​Why Pinterest is Perfect for Your Shopify Store​​​

How to Capture Leads for a Sales Funnel

So how do most businesses go about capturing the interest of people and getting them into their funnel?

Getting people potentially interested in your products and services into the top (the widest part) of your funnel is a key part of growing your business. This can be done a variety of ways.

Facebook ads are an easy way to reach out, especially with “cold” traffic, but this avenue has become very costly and less effective these days.

Other options available include blogging, vlogging, podcasting, online forums, search engine options like Google and YouTube SEO and Pinterest, and social media like the Facebook, Twitter and Instagram.

Your goal is to find targeted leads. The days of aimlessly throwing out a big net in hopes of getting a handful of bites are over. There are two distinct methods of directing traffic to your pages. There is paid traffic and organic traffic.

A lot of ecommerce businesses are active on social media, but many don’t do well because they don’t accept that most people do not log in to their social sites to be heavily sold to. It is important to recognize this fact and the reality that your social media posts don’t stay visible very long.

You Can’t Count on Facebook Ads for Affordable Leads

Most coaches and so-called gurus have been promoting paid Facebook ads for capturing leads for years. Many of them keep promoting this option even though Facebook is not able to provide you with the same type of targeted niches due to legal and political issues.

So as their ability to get your ad in front of just the right audience has withered away, their prices have continued to skyrocket.

Here is the thing you need to know about Facebook advertising – it is auction based. Ever been to an auction? Those with deep pockets generally go home with the prize.

So businesses with bigger advertising budgets get the best prices and pay less for each click. This makes the price you pay higher and your ability to reach your target more difficult.

The days when you could just take a chance and budget $5 per day in Facebook advertising are long gone. Facebook ads used to offer small businesses something close to a level playing field with larger corporations, but it is not so level any longer.

It is not unusual to hear of businesses paying between $15 and $40 cost per thousand (CPM) – a very large increase over just a couple of years ago.    

Don’t let someone tell you how easy FB advertising is. There are so many factors to consider, with prices that are seasonally adjusted, different for men and women and between younger and older audiences. It is not for the faint of heart, those without a clear strategy or businesses with a slim bank account.  

Pinterest to the Ecommerce Business Rescue!

Why is Pinterest an ideal site for ecommerce businesses? Well, it is a search engine where people look for and find the things they want to buy to make their lives better. 

It is more like Google than it is any of the usual social media sites. People on Pinterest use keywords to search for something to learn more about or purchase.

But here’s the main thing – sales increase dramatically when you connect keyword search with striking visuals and an easy and fun to use organization system. That is at the core of what Pinterest offers and it is ideal for ecommerce stores.  

Pinterest users are planning for the future, which means they’re in discovery mode. They come to Pinterest to search for a product or service that can help with their problem or opportunity.

They don’t have to be tricked or talked into it, which means you can get more people in your funnel who are motivated to see your product or service.

There are a lot of misconceptions on the size and scope of Pinterest. That’s good for you because they are going to keep growing. Predicted to top $1billion in ad revenue by 2020, Pinterest is still an under-utilized platform that's growing daily.

Pinterest started out nearly a decade ago as a place where handicrafters, lifestyle bloggers and home chefs came together. Not any longer!

Today Pinterest is a dynamic website where people go to research, learn, compare, get inspired and purchase if they find something that delivers a benefit in their lives. A large portion of the marketing world hasn’t yet discovered how Pinterest has evolved to deliver leads and that works to your benefit.

Pinterest is an ideal site for ecommerce stores to increase awareness and sales

  • Fifty percent of people on Pinterest make a purchase after seeing a Promoted Pin and 67% say they’ve discovered a new brand or product from content on the network.
  • As of last year, 40% of Pinterest users have a household income of over $100k. Your business is missing out if you're not already using this platform to generate qualified leads.
  • Around 93% of Active Pinners use Pinterest to plan purchases online. Creating content for various stages of the buyer's journey can help capture these users and nurture them along the sales funnel.
  • Given that Pinterest has somewhere around 200 million users this year, the numbers of people you can reach is staggering.
Click to read next: ​How to REALLY Promote Your Ecommerce Store on Pinterest​​​

The Magic Starts When Your Pinterest Sales Funnel Lead Engine is Ready to Roll

Landing Page: Once the Pinterest lead engine for your sales funnel is ready, you’ll also want to create top-notch landing pages. Think of your landing pages as your potential customers’ first impression of you. A landing page should contain relevant information about your product or service with a clear call to action.

A landing page should be visually appealing and include a few key product or service features to up your chances of capturing customer information or motivate them to go to your product page. It also offers an opportunity to provide them with a lead magnet (or freebie) to capture their email for upcoming communications.

Email Auto-Responder Series: So hopefully you will see new leads coming in and start to feel overwhelmed. It is very difficult to reach out to every lead one-by-one in a timely manner and guide all of them down your sales funnel.

This is where auto-responder emails will save you and keep your leads on that conversion conveyor. It will enable you to send preset emails to leads over a set period of time. You can personalize them to be sent based on certain triggers — actions taken by individuals such as how many times they’ve visited your site or what steps they’ve taken.

Blog Content: Adding blog content with links to actionable landing or product pages is one of the best ways to show exactly how adept you are in your industry. Blogs can help you attract audiences with relevant information, educate them, and guide them to either sign up for your mailing list or go to your product listings.

Whether you are looking to build an active list of email customers (it’s the best way to prepare for the future) or just drive people to your product pages, Pinterest has a lot to offer.

10 Simple Steps to Better Visibility on Pinterest

Pinterest is a visual search and sharing capabilities are responsible for sending vast amounts of traffic to websites, blogs, and e-commerce stores. 

It is important to optimise your Pinterest account for a couple of key reasons. First is the fact that Pinterest should not be confused with social media sites where people are not necessarily interested in learning, researching and shopping.

Pinterest is a visual search engine first and foremost - just like Google search and in some ways even better. There is nothing that attracts attention and stays in a viewer’s memory better than a crisp visual and a few select keywords.

The other key point is Pinterest is more like a community than a news feed site. Pinners saving and sharing Pins, along with making product recommendations and placements on other similar boards can grow viral and ultimately increase your positioning on Google search as well.     

When you follow these 10 simple steps, your pins will get increased visibility and free organic traffic every month.

Here’s an important stat that works in your favor when you focus on Pinterest SEO: A Pinterest pin remains visible 1600 times longer than a Facebook post. So the SEO you do when placing and marketing a Pin will continue to send you leads for a very long time.

It doesn’t matter if you use Pinterest to promote a blog, a coaching practice or an ecommerce store. The SEO you carry out will help your business no matter the result you are looking for. 

Are you looking for a Pinterest resource that teaches everything from profile development, to the best Pinning and sharing strategies, and getting the most leads and sales from Pinterest? Then you need to check out this .

Pinterest SEO: Why Does it Matter?

Let’s review some interesting facts on Pinterest before taking a deeper dive into the details of SEO.

  • There are more than 100 billion ideas on Pinterest
  • 71% of pinners say that Pinterest is a ‘guide to life’.
  • 85 percent of Pinterest’s traffic is on mobile
  • More than 2 million people purchase a ‘rich pin’ product daily.
  • Pinterest said that they see more than 2 billion searches per month on Pinterest.

Pinterest is an exciting and dynamic platform. People are using it to buy products and services. They also use it to seek creative ideas, educate themselves and find inspiration. It’s highly important to understand Pinterest SEO practices and how it can help you send traffic to your website.

Pinterest Drives Visibility

You start the process of maximizing your SEO by optimising your pins, profile, account and boards with top keywords.

It really starts with making your profile and pins keyword optimised. Then great content, relevancy, and engagement carry your forward.

Pinterest has its own search engine called Guided Search.

Guided Search on Pinterest does not only show you the best related visuals and Pins, but it also helps Pinterest users to find ideas and inspiration.

The Guided feature works more on exploration rather than focusing on one query. As you use the search box, you will see several extra keywords below the box.

This guided feature that further expands your SEO efforts on Pinterest and gives you tons of ideas on one query.

How to Get Found on Pinterest

There are different ways for potential customers to find you on Pinterest:

  • The Pinterest home feed or smart feed
  • Following tab
  • Using search
  • Hashtags

As a blogger or ecommerce store owner, you want your Pins to be seen in these 4 areas. But, to get started, we have to first keep our focus on optimising our Pinterest profile and pins.

Intrigued? Let’s grow your Pinterest.

How To Optimize Your Pinterest for Maximum Visibility

The first step to optimize your Pinterest starts with your profile. Make your profile searchable for users and Pinterest. It doesn’t matter if you are new to Pinterest or have been using it for months, these steps matter.

Before we jump into other aspects of Pinterest, make sure your account is properly filled out.

If you are a new Pinterest user, set up business account. If you already use Pinterest, you can  convert your personal account to a business account. 

pinterest marketing strategy

You really have to do this if you want your business to succeed. It’s free to set up and provides several advantages like analytics and rich pins.

1 Optimize Your Pinterest Profile

It starts with adding a business name. Put your complete business name. Add appropriate keywords to your business name. Insert a professional company logo or your personal image. Choose a username that includes your business name or a personal name. Use the 160 characters in the “About you” section to tell everyone about your business or what you do. Make consistent  use of keywords here, too.

The next step in the process is to verify your business website or blog and claim your website. The process is easy and well-laid out on the Pinterest site.

As your website gets verified, Pinterest add your profile image to every pin from your site. Add your website URL in this section and click ‘verify website’. After verification, you will also be able to access your analytics.

2 Make Boards Visible to Search Engine

Enable the search engine visibility settings to ensure that your Pin Boards are seen on Pinterest. It’s a small but important step.

Go to your account settings. In the search privacy, you will find an option to hide your profile from search engines like Google. You DON’T want to hide your profile! Double check the right setting is in place and move on from there.

3 Do Keyword Research on Pinterest

Pinterest keyword research is the method for selecting the best keywords for your pins, boards, and descriptions. Pinterest SEO is similar to Google search, but the basics are the same.

Pinterest has a search bar at the top of the page and will automatically show other similar and relevant keyword searches as you type. Actually, they become more relevant as you type.

Use the search tool to explore all topics that are relevant to your business. Look at the category and find out various topics about your business. Narrow your main keyword, then keep track of and use some of the other relevant keywords in your ongoing marketing.

Just remember the most important thing about keywords are the fact they need to represent what your target audience is looking for - not just your personal ideas of what is right.

4 Enable Rich Pins

Rich pins have your website name and the site icon ‘favicon’. Remember pinners are more likely to buy ‘rich pin’ products. It’s highly recommended that you apply for these pins if you wish to get more eyes on your pins and clicks to your website cart.

You can choose the most appropriate rich pins for your business, including product pins, article pins, recipe pins, and app install pins.

Product pins with rich pins enabled will also automatically pull your product image along with size, color, price and other information directly from your “approved and verified” website.

5 Keep Boards Optimized and Organized

Keep your ideal followers in mind when creating boards for your Pinterest profile.

Ask yourself, what are they interested in?

In fact, the Pin boards you develop will likely be the first thing your viewers look at. Make sure you organize them well. Think of all the ideas and products your ideal consumer or visitor will be looking for. Use this approach to optimize and organize your boards for users.

Since Pin sharing is such an important part of succeeding at Pinterest marketing, it’s important for long term SEO and visibility for your site to have a consistent look and content.

Below are a few tips:

  • Add SEO keywords in boards title
  • Use keyword search trends
  • Add quality pins to your boards
  • Delete any duplicate pins
  • Prioritize your boards
  • Use the most relevant category
  • Write descriptions

6 Optimize Pin Descriptions

The key to optimizing your Pinterest pins is to use appropriate and effective keywords. Write your description - using your best SEO keywords to the degree possible - in a way that easily and quickly communicates what your Pin is all about.

Write meaningful pin descriptions and use creative content that creates interest in the part of the viewer.

Don’t overuse keywords. Your pin should be SEO friendly, not stuffed with keywords. Use words naturally relevant to your content.

7 Optimize Board Descriptions

Many Pinners miss a great opportunity to increase their SEO by not writing descriptions on their boards. Pinterest allows you to describe your group board and you should take advantage of this and every other option you are given.

Use this opportunity and let Pinterest and your viewers know what your board is all about. Add several keywords to your board. Use the Guided Search or keyword planner to find more keywords as needed to guide you.

8 Use Hashtags

A hashtag is another key factor to being found on the Pinterest. It makes your content searchable on Pinterest. Adding SEO hashtags to your Pins will certainly help you to be found in your market niche.

When inserting hashtags, Pinterest recommends you be specific and descriptive. You are allowed up to 20 hashtags per Pin, but a minimum of 3 or 4 well-targeted hashtags are better than some general ones.

9 Improve Pin Design

Pinterest is primarily a visual platform. Your Pins attract attention, motivate saves and shares and ultimately drive traffic to your site.

So it is best that your Pin stands out if you really want the best SEO results on Pinterest.

Some of the basic guidelines for a perfect pin include:

Pinterest has been saying for years that the optimal Pin size is a 2:3 proportion.

Pinterest in 2019 says 600 x 900 pixels is optimal – or any 2:3 aspect ratio.

Use the appropriate pin size (600 * 900px high). This is the current pin size but you can experiment with other sizes too but not more than 1250 pixels in height.

Other factors to consider when creating a Pin:

  • Select colors that enhance your brand
  • Create a compelling title of the image
  • Overlay title on the image
  • Use a quality image
  • Use a clear, easy to read font
  • Use targeted SEO keywords when possible

Most importantly, your Pin should have a purpose. If you want buyers for your product, make sure your product - or the buyer’s benefit from your product - is clear in the image.

If the Pin leads them to an article, use a compelling headline that invites a user to check your website.

10 Get More Engagement

Pinterest gives a lot of importance to user engagement. The tips below will work to improve your engagement on Pinterest.

  • Share your Pinterest profile on other social media channels to get more followers and engagement.
  • Include a clear click to action at the end of your Pins.
  • Be more creative when you design Pins. Come up with different, but complementary designs to increase engagement.
  • Start a group board and invite bloggers and stores to collaborate.
  • Encourage people to leave a comment or a like.
  • Engage with other influencers in your niche.
  • Get more repins on your pins.

What Else Can To Do To Improve Results

We've talked about optimizing profile, pins and boards but that is not all you could be doing on Pinterest. Here are couple of extra tips for you to maximize your pinning results.

Pin Frequently

Pinterest likes it when you spend time on the platform and it helps to keep your SEO keywords circulating consistently. Tools like Tailwind can help you schedule Pin placements on a regular and effective schedule.

Knowing when to post on Pinterest can make a huge difference in getting your Pin found by more people.

Whether you prefer manual pinning or use scheduling tools, make sure you pin on a consistent basis. Many successful Pinners use a sharing ratio of 80% of other’s content and just 20% of your own content. You will want to gauge the right percentages for your business.

If you intend to use a scheduling tool, Tailwind is very effective and easy to use. It is also one of the few tools approved by Pinterest. Tailwind offers a free trial and you can get it here.

Use Analytics to Your Advantage

Your Pinterest business analytics page provides important data about the overall performance of your profile. It shows you the monthly reach of your website and you can determine the most popular pins and boards along with maximum impressions, clicks, and repins.

The analytics tool gives you a clear picture of SEO performance of your account and helps you to build a roadmap for targeting the right steps that lead to increased traffic and sales.

Pinterest SEO Drives Views, Shares and Leads

Getting the optimum Pinterest SEO and developing the best content for your Pins and boards is key for raising your visibility, gaining shares and building your business. The steps outlined here are at the core of what it takes to succeed on Pinterest.

There is more you can do, but most of what is right for your business will be learned as your marketing moves forward. Take the time to experiment with different tactics and determine what delivers the best results for you.The good news is that Pinterest is an exciting place to spend time anyway, so why not use that time to drive income your way.

There is one more thing to take away from this post: Remember that all of the shares and links to and from your site all help with your overall Google organic search results as well. The value of this Pinterest and Google combo benefit can be a deal changer for the success of your business.  

course

10 Powerful Conversion Ideas for Ecommerce Stores

Combining Pinterest marketing with effective lead magnets can jumpstart conversions and sales for ecommerce stores.

Research shows a majority of ecommerce stores only experience a conversion rate around 3%. If this low rate of conversion reflects your situation, it probably means you may be getting a low return on your investment with the money and time you spend generating traffic to your website.

Building traffic through PPC, social media, SEO and paid advertising tactics can be beneficial but are only part of the puzzle when we’re talking about increasing conversions.

Pinterest + Your Lead Magnet Increase Conversions

Those of us who have discovered Pinterest know that it attracts people who are - or soon will be - shoppers once they come to some conclusions about what is best for them. 

Pinterest is so successful at helping people learn about products, research competitors and prices, and gain clarity about what they want. Money magic can happen when a motivated buyer finds a Pin that leads him or her to your product page on your ecommerce site.

It’s great to make money that easily, but it is unusual for someone to find what they want and purchase immediately.

What is more likely is they come to Pinterest and do some searching. They click and save a few Pins that are interesting to them and return the next day or two. It might even take a week or two depending on how important the need is and how busy their life is. We’ve all been there.

Now let’s say you really used Pinterest as the dynamic lead engine it can be. Imagine you were the only ecommerce business in the group of Pins they saved who offered them a lead magnet (aka “freebie”) to gain their email address.

Your Business Grows When You Engage Your Customers

By doing this, you have them in your funnel. Now you have the opportunity to send them emails sharing valuable and interesting information and warming them up to your business and your product.

It isn’t hard to see how this would give you an advantage over the other product Pins they saved. Do this enough times and the increase in cash flow and profits you see will be sizeable.

See how important having a sales funnel and providing a lead magnet can be?

Now If you are like many ecommerce stores, you may not even have a functioning sales funnel in place in order to capture leads for future marketing efforts. Let’s take a look at the role a lead magnet in a funnel can play in growing your store and getting repeat business from customers.  

What Is A Lead Magnet?

A lead magnet is a high-value incentive offer to website visitors at an ecommerce store and prospects get a free item in exchange for their contact information.

It’s important to create lead magnets that attract the right prospects and convince them to be part of your mailing list. So you can imagine how important it is to really get to know and understand your target audience so you can give them information they consider valuable.

Your ecommerce store is likely looking for their email address in order to stay in touch with them, but some types of businesses may also look to capture a phone number or a connection to their social media sites.

These are the key action steps in most cases:

  1. You create your lead magnet.
  2. You offer the lead magnet on your website.
  3. Your visitors decide they want to see your free lead magnet offer and agree to provide their email address in exchange.
  4. The lead magnet is downloaded or accessed by your potential customer.
  5. They are now part of your mailing and can receive relevant and targeted emails from you based on their needs and wants.

Why Do You Need Lead Magnets?

In the world of ecommerce internet marketing, the use of automated email offers the most effective strategy to increase your sales.

But first, you need to build an email list.

And to build an email list, you need a funnel and great lead magnets to get your potential customers inside the funnel. Trust me on this, there is no better way to drive leads to your website than starting with the Pinterest visual search advantage and a compelling lead magnet.

The first step is showing you’re credible and actually promoting and selling products that are useful to them. Your lead magnet represents how you do business and how well you know them. If they think it will benefit their lives, they will share their email.

Once that happens, you have multiple opportunities to make the case they need your product or products.

Characteristics Of Lead Magnets That Convert

  • Given the purpose of your lead magnet, you’ll need to ensure that it’s attractive and beneficial to your target audience. They will assume you don’t know or care about them if your free lead magnet offer isn’t interesting or doesn’t offer any value to their lives.
  • Your lead magnet should solve a particular problem - or part of a problem in some cases - that your prospects have that is important to them.
  • It should drive immediate action. Your lead magnet should provide a tool or information your prospects desire and can apply today.
  • An effective lead magnet makes their lives better or easier.
  • Ready for use immediately. People love instant gratification, and your prospects are no exception. Deliver your lead magnet as quickly as possible.
  • Most great lead magnets are free or greatly reduced in price. You will gain more emails from a highly targeted and responsive list if your lead magnet fits into their lives.

10 Lead Magnets That Can Boost Conversions

Here is a list of lead magnets ideas and how you can use them in a funnel for your eCommerce site. It’s important to only use those you believe will provide a benefit for your target customer. When done well, they give them a reason to start trusting you and share their email address.

pinterest marketing strategy

1. Coupon

Coupons are probably the most utilized lead magnet for an eCommerce site. Let’s be clear up front - you are still asking them to make a purchase.

So you may see fewer people taking advantage than a “freebie” offer would get. Coupon codes are usually used for a discount on a purchase, but can also offer a freebie or a buy one/take one offer.

Why does it work so well? It’s easy to use and offers value for your prospects. Plus, they’ll have to buy something from your store to take advantage of the coupon.

You do need to remember not all offers are compelling for your prospects. Sometimes, even if you see the discount or deal as a generous one, your prospect may not see it that way.

If the discounted product (or free gift) isn’t very popular or useful, your offer may actually backfire and not inspire many visitors to subscribe to your mailing list.

2. Shopping Guide

Shopping guides provide information on a specific type of product intended to help buyers make a decision based on their budget and their specific requirements.

This type of lead magnet will work well with high-ticket items that have plenty of different features and capabilities, such as computers and appliances. But you can make it work for lower-priced items as well.

Since this lead magnet will make your potential customer’s decision-making process easier, they’re likely to sign up for your email list to get this useful guide.

3. Comparison Tables

Too many choices can be confusing for shoppers. Buying guides can help, but they may end up confusing prospective buyers further if there are too many choices.

The best way to get them to focus on the top options is to create a comparison table.

A comparison table is much easier to digest than an entire product buying guide. It’s portable like a checklist and your potential customer can take it with them anywhere.

Make certain the information is accurate and the chart is organized so it’s easy to read.

4. Quiz/Survey

Quizzes are usually the most entertaining of the lead magnets available.

You simply have your visitor answer a series of questions and then ask for their email address so you can send them their results.

It’s best to officially ask for their email address after they’ve answered because by then they want to see the results.

It’s also best to tailor the quiz to your product niche and what you’re selling on your ecommerce site. For example, a sports apparel store could create a quiz like “What Type Of Baseball Player Are You?” or “Which Teams Will Make the March Madness Final Four?”

This type of quiz can also have a prize of some sort for the winner or winners.

5. Checklist

Checklists are actionable items compiled and summarized into a single list. They’re easy to make, easy to download, and easy to read. It is a favorite lead magnet for many thousands of bloggers for that reason.

You can also use checklists as lead magnets in your eCommerce site. For example, if you’re selling organic products, you can provide a checklist of allowed and prohibited substances under the USDA guidelines.

6. Tutorial

A tutorial is any type of content that teaches how to do a specific process. This can be an infographic, a PDF document, or even a video tutorial.

Even if you’re running an eCommerce site, your tutorial doesn’t need to be strictly a product tutorial. You can teach a process that uses one of the products you sell. If you want to feature a product (probably your most expensive or a best seller), a tutorial is a good way to do so.

As an example, if you sell photography equipment, you can offer a short video tutorial of how to correctly adjust settings and lenses when shooting into the sun. Of course the camera you use and the lenses you show will be from your product listings.  

You can even repurpose a previously written “how-to” blog post about an important process in your niche and turn it into a tutorial.

7. Offer daily deals

The beauty about an ecommerce shop is that you can offer deals every day and on any product you want.

The key to turning your sales deals into lead magnets is to make them too enticing to pass up. This way, visitors will want to give you their contact information so that they can receive updates of your amazing daily deals.

8. Offer free shipping

Free shipping can create a pool of loyal customers for your store, as shipping costs are one expense that online shoppers would rather not incur. It serves no value and is often a stumbling block and a major factor to cart exits.

Now you won’t be alone in offering this lead magnet, but unlike WalMart and Amazon, perhaps you send them a free 2-3 day shipping code for any purchase over $XX (you decide) for a year. No Amazon Prime-like membership required.

A minimum order amount will not be a surprise as many retailers go this route.

9. Email Course

An email course is a series of emails sent in a particular order that discusses an important topic to your audience over a few days or weeks.

If a tutorial might give too much information in a single delivery, you might want to consider structuring it as an email course instead. This way your prospects can get bite-sized information per email.

For example, if you’re in the wedding party niche, you can create an email course for teaching them the day-to-day big steps needed to occur the week before the big event.

10. Ongoing Drawing for a Valuable Giveaway

Unlike a free gift offer, giveaways are won only by a very few lucky prospects.

For this reason, a giveaway needs to be a product (or group of products) with higher value than what you would give as free gifts.

In order to convince the right people to participate, you need the right giveaway. It’s best if you can have one of your products as a giveaway. Or maybe a bundle of related items can be a giveaway.

Don’t go with something your target audience might want like an Apple laptop but doesn’t relate to your product line. If you do this, you increase the odds of getting people to sign up who could care less about your products.

Giveaways work best if they’re on a regular basis. It depends on your product area, but once per month usually works well. Your potential customers will be more inclined to stay on your list so they don’t miss out on the chance to win the next giveaway.

This also offers a great opportunity for some social media love as well. Encourage those who win your giveaways to post about it on social media. There is nothing better than social proof that verifies there really are winners in your monthly giveaway. This visibility will motivate other interested audiences to subscribe to your mailing list.

Lead Magnets and Pinterest Work Together to Jumpstart Sales

Lead magnets are key to building a mailing list and developing a customer base that trusts your knowledge and the quality of your products.

Using Pinterest marketing to drive potential customers to your lead magnet and follow-up funnel will increase conversions and help your eCommerce store to higher levels of profits.

How to REALLY Promote Your Ecommerce Store on Pinterest

There are growing numbers of people who are beginning to understand how Pinterest can help them drive traffic to their ecommerce store.

They talk about how Pinterest offers the perfect combination of search (very much like Google), the power of clear visuals and the ability for others to share your Pins. 

Yep, Pinterest is pretty dynamic, special, helpful and even fun at times - and it shows off products incredibly well.

Rich Product Pins Deliver Ecommerce Sales

Most people talk about the fact that Pinterest has made it easier than ever to automatically bring product information over from your store to your physical product pins.

It’s a match made in heaven, but how do you drive traffic to your ecommerce store using Pinterest?

Using Pinterest for your ecommerce store isn’t all that different from the typical ways of driving traffic to your site without a shop.

The one key addition is the use of ‘product pins’ and ‘rich pins’ which allow you add your ecommerce products to physical product pins. 

These product pins allow you to select options, such as color, size, or quantity and link to the product page on your store right from Pinterest. Pinterest pulls the product description from your ecommerce site, so you need to use keyword-rich descriptions (which are good for your shop’s overall SEO too).

Pinterest Turns Searchers and Shoppers Into Buyers

Pinterest now has over 250 million users and many of them come to the site looking for new products to discover, ideas to research and more than a few are ready to buy. Take a look at some telling stats:

  • 93% of Pinterest users are planning for purchase - today or in the future

  • 67% of users say they have discovered a new brand or product using Pinterest

  • 1 out of 2 users have made a purchase after seeing a promoted pin

  • Pinterest is the #2 source of all social media traffic to Shopify stores

  • 70% of sales from Promoted Pins are from new customers

So it is great that Pinterest has made it easier than ever for someone searching Pinterest to go right to your ecommerce store.

This ability is wonderful if you are lucky enough to capture the interest of someone searching Pinterest with as strong desire to purchase. .

And yes, a large percentage of people on Pinterest are indeed looking to find a solution to a problem.

So the odds are in your favor they will take that step if you can deliver exactly what they are looking for. That’s pretty cool when it happens - KA-CHING - you get money in the bank.

Pinterest + Ecommerce = Sales. What Comes Next?

There is a reality to this strategy some people are neglecting, which is most of the time people are simply looking, searching for ideas and comparing brands  - not ready to purchase products right away.

They are also trying to determine the right price, who to trust, the best quality - which puts them at the top of your funnel. 

Wait. Funnel, what funnel?? Right… exactly. 

I’m talking about the funnel you should have (if you don’t) in place to capture leads. It’s especially important with Pinterest leads because they are on the site with a likely desire to purchase sooner or later.

Facebook can’t give you anything close to that level of purchase interest and its subsidiary, Instagram, is only slightly better. 

Marketers and ecommerce businesses are missing an important point - and potential downstream profits - if they only look at driving a single purchase to their cart.

If you want the promised land, which is income while you sleep or surfing on the ocean with a Mai Tai waiting for you, then you want an evergreen funnel in place.

Use Pinterest As Your Powerful New Leads Engine

It takes a funnel developed with your ideal customer in mind to effectively grow your customer list and ongoing profits. 

A key element of this is to treat your Pinterest marketing as the engine driving leads into your funnel.

Not something apart from your funnel, but a critical element OF YOUR FUNNEL.

Then you need to take your deep understanding of your customer - which is something you shouldn’t take lightly - and develop what people call a “freebie” or the more accurate phrase  “lead magnet.”

You might lead them into your funnel offering a discount coupon, a product comparison chart, or some visual idea pages showing your products solving their problem when they click on your Pin.

By collecting their email at this point, you can reach out to them in various beneficial ways:

  1. They might need more information about you personally

  2. You can build trust by sharing testimonials from others who have purchased from you

  3. You should always look to paint a picture of how their lives will be better with the product you are selling

A lot of the time, Pinterest users don’t know exactly what they want right away. They may want to explore ideas, research options, check prices, get inspired, kick the tires on similar options, etc.

There is nothing better than a thoughtful and value-filled short email series to build their confidence and get them ready to step up to the purchase. 

Key Pinterest Tips for Driving Traffic to Your Ecommerce Store

In closing, here are some tips for driving traffic to your ecommerce site from Pinterest:

  • Blog about your products at least once a week if possible. Blogging creates fresh content that Pinterest (and Google) loves. Once you have a funnel in place, these blogs and product displays are golden to those who have opted in to your email sequence.  

  • Show how they can use your product. Display it in a lifestyle post about how it is practical for your niche audience, or share a collection of items that group well together.

  • Maintain and curate an active Pinterest profile and optimize your account for clicks.

  • Curate boards and pins that are similar or related to your shop items. Use a scheduler like Tailwind to stay consistent.

For example, do you sell party decor? Have a party board where you pin your product images, examples of previous parties, as well as other helpful party planning ideas.

Pin your products to more than one board using Tailwind to spread out your pinning content.

  • Fill your Tailwind queue with your products as well as other related pins for a well-curated and inspiring feed!

  • Pinterest prioritizes accounts that are actively maintained. In fact, they prefer accounts that pin a few times a day versus ‘binge pinning’ once a week.

  • Set a reminder to live pin daily or use a scheduler like Tailwind to maintain a robust Pinterest account.

All of these ideas are at the heart of what makes Pinterest work.

Add to this by including a funnel to your ecommerce sales efforts to maximize the benefit Pinterest can deliver this week, next month and next year. 

Key Pinterest Marketing Strategies for Ecommerce

Pinterest started out nearly a decade ago as a place where handicrafters, lifestyle bloggers and home chefs came together. Not any longer!

Today Pinterest is a dynamic website where people go to research, learn, compare, get inspired and purchase if they find something that delivers a benefit in their lives. A large portion of the marketing world hasn’t yet discovered how Pinterest has evolved to deliver leads and that is good news for you.

Pinterest has become an ideal site for ecommerce stores to increase sales and brand awareness. Fifty percent of people on Pinterest make a purchase after seeing a Promoted Pin and 67% say they’ve discovered a new brand or product from content on the network.

Pinterest is likely the answer to your marketing prayers if some of the audience for your product is on the site. Pinterest is not yet as popular as Facebook, but the social media world is changing and it’s coming on strong.

First, understand who makes up Pinterest’s user base:

  • 41% of all women and 16% of all men in the United States

  • 84% are ages 18–64 with a balanced split among the age groups

  • 31% of users are from suburban areas

pinterest marketing strategy

In addition to that, Pinterest’s users are far-reaching and high spenders:

  • Pinterest reaches most US families with 70% US moms and 33% US dads

  • 55% use the network to shop

  • 90% of weekly Pinners use Pinterest to make purchase decisions

It is important to remember, before diving into some Pin strategies, that Pinterest is a visual search engine and not just a social media site with a news feed of this and that. Yes, it is a large and growing community (over 250 million worldwide), but people come on to Pinterest to search, learn and purchase.

Pinterest Business Accounts & Profile Updates

You want your business to operate on Pinterest via a Business Account. It’s free and easy to create one - or even to convert over from a personal account. 

The first thing to do after signing up is to go through the steps of filling out the profile and connecting your other social accounts.

Next, make sure your bio contains relevant keywords for your business. It should have your brand’s voice but with some useful SEO keywords so Pinterest and users know what your business is all about.

Customize Your Profile

Take your business up a notch by adding a few custom touches:

Board Covers

One way to customize your profile is to add board covers. You’ll need to upload these as photos, but the custom covers bring a more cohesive look to your business. Look to create branded colors, icons and fonts.

Board Titles

Another aspect of customizing your profile is how you name your boards. You can opt for the most SEO-friendly, on-brand terms or a mix of the two. Keep the titles relatively short and use the board’s description area to add more keywords.

Get Descriptive

How will Pinners find your boards? Your business probably has done some SEO research on the best search phrases. But if you’re feeling a little lost, start typing some basic words into the search bar. Relevant and related topics will appear that can help you narrow your search down.

Optimize Your Website

Always make it very easy for your website visitors to Pin from your Shopify product pages. You have several options here. Use Pinterest’s own Save Button or customize your own share button.

Rich Pins

Depending on what your business sells or publishes, you should enable Rich Pins as soon as possible. Product Pins give pricing and other info while Article Pins are perfect for a blog.

On the mobile app, Rich Pins stand out with star reviews, recipe times and product tag icons.

Product Pins

Take your Product Pins a step further by syncing your web store to your Pinterest account. A Pinner can decide to buy a product and be directed to a checkout on your Shopify store without ever leaving Pinterest. 

Optimize Your Images

The best performing product Pins on Pinterest have lifestyle photography in them. As an image-first site, there is value in having quality photos. To the degree possible, add your images that are optimal in size.

In terms of Pin size, the standard recommendation from Pinterest is a 2:3 size ratio. The “2” is the width and the ‘3” is the height.

Pinterest has never recommended smaller than 600 x 900 though. In a recent conference they said they prefer larger, higher resolution images, and specified 1000 x 1500.

If you keep any sort of company blog, add at least one Pinterest-optimized image that clearly shows what the blog post is about.

But don’t stop at image dimensions. Your image descriptions are just as important as they’re the parts that auto-fill into your Pin.

Be Active

No surprise on this next step: Be Active. Schedule some time to both source your content and check on what’s being actively Pinned from your website. There are apps and other tools you can use to make this easier, but we’ll cover these options later.

You can add some descriptions into your Pin and any relevant hashtags. These hashtags are clickable like in other social platforms and work as another search reference.

Analyze Your Work

Lastly, analyze all of your hard work. Pinterest’s own native analytics give you insights on your most popular pins. Their guide walks you through all of the analytics available to you.

If you recently optimized your website for Pinterest, check out which pages are most popular after a month. Pinterest also provides information on which Pins performed best in search and which were uniquely Pinned from your website.

Shopify store owners have the added benefits of continuing to use Shopify’s analytics as well,  given the automated connections Pinterest and Shopify have put in place.

Spice Up Your Strategy

Once you’ve gotten the hang of the basic process on Pinterest, consider expanding your strategy and incorporating other ideas like contests.

Take your Pinterest board into the wild with Pincodes. These are codes you can generate from any board where you have with a customized image. Use these Pincodes in your store, on other social media networks or even on your printed marketing material.

You might look to incorporate videos into your Pinning strategy. If one is doing especially well, consider promoting it with Pinterest’s paid advertising program (Promoted Pins).

The Pins have a small “Promoted by” designation but they otherwise appear as a regular Pin in your feed. The best kind of Pins for advertising line up with Pinterest’s best practices guidelines.  This means they should be highly visual and useful for your audience.

You can use Pinterest marketing strategies to grow awareness and bring in timely sales for your business. The benefits grow over time as you create a combination of helpful content, SEO and consistent posting to appeal to potential shoppers in your target audience.

Why Pinterest is Perfect for Your Shopify Store

The Pinterest visual search engine drives millions of visits to other stores and websites through referral traffic. Every time someone shares or saves your Pin, their followers will see it too, exposing it to even more people with similar interests.

This means more than just your viewers and followers will see your Pins, making Pinterest a great place for new customers to discover your Shopifystores products. This is a huge advantage Pinterest provides to ecommerce business owners and marketers to rapidly grow visibility on the site.

Pinterest Business Account Benefits for Your Shopify Store

Business accounts come with extra features like ads, analytics and regular email updates. If you already have a personal account, Pinterest recommends converting it to a business account.

You should consider doing that if you already have a built-out personal page, but otherwise feel free to have a personal AND business account.

There are some basic steps a Shopify business should take, once you’ve signed up for a business account, to make it easier for people to save your content and for you to track your success:

  • Confirm your Shopify site with Pinterest to ensure your logo appears on any content from your site and improve your analytics.
  • Add the Save button so your customers can easily save things they like to Pinterest.
  • Build a widget to display Pins, boards or your profile on your website.
  • Use the Pinterest tag on your site to gather valuable conversion insights and build audiences you can target in the future.

The 101 on Effective Pins on Pinterest

More than anything else, great content will help you reach your Shopify store business goals.Pins with tasteful branding and engaging imagery appeal to Pinners, while descriptions that try to anticipate what Pinners might be looking for will probably be easier to search.

The best Pins are visually compelling, tell a good story and make people want to learn more about your Shopify store. It isn’t hard to make great Pins if you follow a few simple rules.

Here are some core best practices for designing Pins that will be effective for delivering an audience to your Shopify store:

1. Pick an eye-catching image

Use high-quality, vertical images that will stand out in people's feeds. Pinterest recommends a 2:3 aspect ratio (ex: 1000 x 1500 pixels). Other ratios may cause your Pin to be cut off or shortened and could even impact performance.

2. Put your product or service out front

Put your Shopify product or service – and/or the benefit they provide - front and center. Avoid using abstract or lifestyle imagery that doesn’t showcase your offer.

3. Give clear context

Your Pins should help people understand why your product or idea is right for them. Pick images that show context and help bring your topic to life.

4. Include your logo

Put a logo on every Pin you make but keep it subtle. Avoid the lower right corner, since that spot gets covered up by Pinterest product icons.

5. Add text overlay to reinforce the story

Text overlay is the copy that goes on your Pin image. It makes your Pins stand out, adds context and enhances your message. Keep text concise so the benefit is clear and so people can easily view and read on their phones. Be certain to put your Shopify store website or landing page url on the Pin as well.

Promoted Pins Drive Leads to Your Shopify Store

Promoted Pins are just like regular Pins, only you pay to have them seen by more targeted people. These ads look pretty much like a non-promoted Pin. These Pins are funneled to your desired audience's home feed, category feeds, and in relevant search results.

In 2019, you can also use the following types of Pins on your business account to grow leads and sales for your Shopify store:

Promoted Video Pins – These help you catch people's attention while they're browsing or searching on Pinterest. Great videos inspire people to try new things and engage their imagination.

Promoted Carousels – These contain multiple images for Pinners to swipe through. Use up to five images to tell a deeper story for your product or brand.

Promoted App Pins – This benefit makes it easy for people to discover and download apps directly from Pinterest. When someone clicks on a Promoted App Pin, they can download their new app without having to leave Pinterest.

Pinterest Analytics Measures Shopify Store Activity

Use Pinterest Analytics to refine your Pinterest strategy and get better performance. It offers tools to help you measure Pin performance, analyze traffic and learn more about what your customers want. You just need a business account to get started.

Once you've claimed your Shopify website and social accounts on the site, Pinterest Analytics will also show information about traffic from other channels. You'll see how much traffic your site gets, which content people save from your social channels and more.

 The Pinterest/Shopify Connection

Pinterest and Shopify have been working behind the scenes for a few years to create a more seamless connection.

The relationship started with the introduction of Rich Pins. Rich Pins provide more context about a product because they show extra information directly on a Pin. There are four types of Rich Pins: app, product, recipe and article.

The rich pins feature pushed additional product information into product pins, ensuring customers could see real-time pricing and stock availability. The system was set up so you didn’t have to do your own coding to make this happen.

The Pinterest and Shopify connection means all products from your store automatically receive the rich pins feature once you are signed up to use it.

Today, Product Pins send Pinners to buy from your store’s Shopify checkout page. You no longer have to push your customers through the Pin image link to a different website. You get to keep them in the Pinterest interface and you can even track how they interact in your Shopify store.

Wait, there’s more!

Another cool feature called “Shop the Look” might work great for you. It lets people find different products shown in fashion and home decor Pins, making it easier to bring their inspiration to life.

Shop the Look Pins have white dots that call out different products inside “the look.” People can tap the dots to view and shop exact or similar products featured in the Pin.

Stop for a moment and think about how that might be helpful to your business!

 Pinterest Leads = Shopify Sales

There are so many things you can do to build your Shopify business by gaining traffic and sales with Pinterest.

If you build your Pinterest community and encourage users to share your Pins, your search ranking for your Pins will improve on Pinterest. Just as importantly, all of the sharing activity Pinterest is known for is going to help your Google search stats as well.

You can increase engagement with your Pins in a few ways:

  • Add a call to action (CTA) to a Pin’s description, like "Share this Pin!"

  • Pin blog posts or other content from your Shopify online store

  • Share Pins from other Pinterest users on Pinterest that are related to your brand

Excited yet? Is it time for you to start using this very dynamic and sometimes misunderstood search engine and social media site called Pinterest?

How to Increase Online Sales Fast – Pinterest for Shopify Sellers Client Case

This post showcases a client success story on how to increase online sales fast using Pinterest as a organic traffic generator.

I started working with a client 20 days ago. The goal was to liven their Pinterest presense and to bring traffic back to their site especially since Black Friday was just 30 days away.  

Client result below after 20 days working with us. Read further to know more about client, starting point, process and results.

Client Background

My client is a activewear seller focusing on a specific niche. They are already proven their business but majority of their sales comes from paid ads. Very little traffic or sales comes from organic sources.

They have a Shopify store and promote their products mainly on Instagram and Facebook. They do have a Pinterest account but it is not an active account.

Pinterest Starting Point

When I started working with the client they did not have active account. They did have an account with less than 10 boards but were not actively pinning at all. They had some traffic coming from Pinterest but it was minor compared to traffic from Google and Facebook ads.

Their non-paid traffic source was mainly Google, no social channel provided significant organic traffic.

So pretty normal situation where paid ads is a must in order to get traction and traffic.

They were aware of Pinterest but did not have the resources or knowledge how to make it work for them.

This is where Profitable Pin came into picture. 

Pinterest Process

When we started working with the client the first thing was to keyword everything on their profile. This meant creating new boards, cleaning old ones, editing profile and of course create new, fresh content to pin.

After 10 days couple of pins we created went viral. These were pins marketing blog posts.

I knew client got sudden burst of traffic so had to call and check how they were converting on the client side. Traffic spiked but bounce rate on those blog posts was quite high.

This meant work on the client side to reduce bounce rate. Multiple images, post reformatting and other adjustments later bounce rate went down and email subscriber number up. A win.

Results After 20 Days

Results just after 20 days were impressive to say the least. Average daily clicks rose whopping 8,366%.

In 20 days client was able to get 1,151 clicks back to their site. 

how to sell online fast using Pinterest to drive organic traffic

Before working with us they got on average 6 clicks a day. After working with us for 20 days they got on average 60 clicks a day.

Top day so far has been 508 clicks a day!

Results achieved for client in 20 days using Pinterest to drive organic traffic.

There are two spikes on the graph. Low preriod between is time when client worked on their website to try to reduce bounce rate. Once posts were reformatted, pinning started again and we got even better results second time around. 

Bear in mind that we just started working with this client. Pinterest is like wine, it gets better with time.

I expect superb organic results for this client going forward. 

Why Pinterest – 3 Reasons Why Pinterest Beats Facebook

Why Pinterest is a question I get asked many, many times. Many are like, why not focus just on Facebook where "everyone" is?

Facebook is ok, but I genuinely believe it is not that great for business, at least not anymore. In my experience Pinterest is way better for traffic, lead generation and converting leads into clients/customers.

Why so? Here's one reason...

THE LIFE OF A PINTEREST PIN IS
1,600 TIMES LONGER
THAN A FACEBOOK POST.


Life of a Facebook post, and ad for that matter, can be counted in nanoseconds. One swipe and you are gone for good. 

On Pinterest however you can be found time and time again, months after posting the pin. 

Difference is that Pinterest is a search engine, Facebook is where you catch up with friends. This is a huge difference.

Website Traffic from Social

If you post something on Facebook and want your likers to see it, you need to pay for visibility. Once you get visibility, you need to catch their attention and most important get them to click and land on your site.

Very tough to do on Facebook.

On Pinterest though, it is a difference story.

On Average 1 pin gets 11 Repins and generates 6 Website Visits

I have never seen that on Facebook. Not even the popular Facebook pages can achieve these kind of results.

Difference is that Facebook wants you to stick around Facebook as long as possible. They do not want you to click and move away from their site. 

Pinterest on the other hand, it is all about searching and then finding a solution from a pin and clicking away. 

Browsing or Shopping

People come to Pinterest to find an answer to their problem or to shop.

As Pinterest is a search engine, many use it like Google to find the product and/or service they are looking for. 

Pinterest is not just for handbags, makeup and all, you can get massive traffic for your consulting/coaching/freelance business too. 

I have stopped using Facebook altogether as I could not get good enough traffic on Facebook vs Pinterest.

87% of people on Pinterest have bought a product because of Pinterest. 


That is why I focus my efforts into Pinterest rather than Facebook. 

It just delivers way better results that Facebook or any other social media channel in my experience.

One More... You do not need many followers to get 1M visibility!

I get 1M visibility on Pinterest across my profiles.

Yes, I mean one million.

Guess how many followers I have?

You'd think I need millions of followers to achieve this. I don't.

As of writing this I have mere 1985 followers.

Want 1M Visibility too?

I bet you do. 

Download my free Pinterest Profile Optimization Guide to get you started on the road to 1M. 

What is your experience with social media marketing?
Let me know in the comments.

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