I never thought to use Pinterest when I started blogging about business I did the usual things, you know like posting on Facebook, Twitter and even G+ but Pinterest, no. To be honest, I did do it occasionally but I got nothing out of it.
Why? Because Pinterest requires graphics that have different dimensions than Facebook and the other social media I was using. It was an easy decision to skip creating yet another graphic for yet another social network. So it never happened.
But I did keep reading about how awesome Pinterest is from people I respected and decided I better see what I was missing and put my mind into it.
And I can tell you it worked! Here's my latest stats...
If you look at the image on the left you can see my monthly visibility is currently at 842K! That is almost a million per month.
Another thing to note is the number of followers. It is a mere 2K, yet I still get the benefit of huge visibility on Pinterest.
You can download my Pinterest Profile Optimization Guide by clicking here.
OK, let's go into the five main steps you can take to grow your Pinterest traffic - and sales!
Pinterest is a visual social platform, making your graphics/images crucial! Following Pinterest's recommended vertical images is also very important. Do not use your images or layout from Facebook or other social media in Pinterest.
Looks matter on Pinterest. At the most, use up to a couple of colors, two fonts and high quality images to stand out.
Use Canva to create Pinterest images. You can use Canva's templates to get started or create one from scratch.
Recommended dimension for a Pinterest Pin is 735px x 1102px. If you have Canva Pro, you can adjust size with couple of clicks. If not, it will take you couple of extra minutes to create a new graphic.
Whenever you publish a piece of content, ask people to share it on Pinterest. If it is a blog post, add a Pinterest ready graphic to your post and ask readers to share.
You could do something like this graphic below...
Pin to Keep!
Organizing your profile is very important. Consider the reader/viewer and what they see when they land on your profile for the first time.
Update your board titles and descriptions. Delete unnecessary boards and those that are too personal. You can also change your visibility to "secret."
If you are not sure what you should do, ask a friend to have a look at your profile. Then have them share their first impression with you. Your main slogan/niche should be visible within seconds.
If you are an avid Facebook group user, use the Promo Threads in groups to get followers and re-pins. You can also find groups specifically for Pinterest that allow you to promote your profile and pins.
Join the Profitable Pin Group here.
Using promo threads takes a bit of time but they can really pay off, especially if you have a new account or a launch coming up soon.
I'm all about automation in my online business coaching practice and Pinterest is no different: #automagic is the way to go!
There are multiple tools you could be using to automate your pinning. I personally recommend sticking with Pinterest specific tools such as Boardbooster and Tailwind.
Once you master either tool, or both, you'll find you save a lot of time and get much better visibility.